Post by hasina789956 on Oct 28, 2024 2:28:04 GMT -5
One of the most widely used online strategies by digital marketing agencies today is performance marketing. It is a technique based on monitoring data in real time and its subsequent analysis and decision-making based on the results. Let's see what it is and the characteristics so that Performance Marketing is a total focus on results.
What is it?
This is an online marketing model in which the client only pays if certain objectives previously agreed upon with the marketing agency are met . These objectives can be sales or bulk email campaigns subscriptions, among many others. Performance Marketing seeks to ensure that the user performs these actions through results tracking tools that collect clicks, sales, downloads, etc. Based on this, the strategy is developed to achieve the established KPIs.
In short, this system analyses easily quantifiable and measurable results and conversions, and then develops specific campaigns to address the objectives, for example: a x number of registrations in forms, transactions in an e-commerce, etc.
Among these specific metrics we find Cost per Acquisition or CPA campaigns, focused on sales, application downloads, CPD campaigns and also CPL or Cost per Lead, to obtain leads.
Characteristics of the results-based approach
Since these are very specific campaigns aimed at achieving very specific objectives, more precise results are obtained regarding ROI (Return on Investment, which measures profits after subtracting expenses) and ROAS (which measures the gross income generated by our advertising investment).
Create new and different income opportunities from achieving those specific goals for businesses that opt for this model.
Real-time analysis helps correct errors or introduce improvements to an advertisement or campaign, optimizing results.
Accurate results for each and every action performed by the user in each campaign launched
Combined with other techniques such as email marketing, big data, display, social media, etc., Performance Marketing becomes a truly powerful and effective tool.
When using this system, the marketing agency assumes the financial risk, since the client will only pay if the set objectives are achieved .
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