Post by hasina999 on Oct 31, 2024 2:18:12 GMT -5
How to combine mobile applications and Inbound marketing ? Let's not lie to ourselves, creating a mobile application and ensuring its successful launch can seem increasingly complex when we know that there are now almost 3.5 million applications on the Google Play Store alone. But before presenting the different points, the biggest piece of advice you need to keep in mind is to create a useful and quality mobile application .
This is the number one priority! To do this, you might want to start by downloading and creating the specifications for your app to make sure you start on the best possible basis. It is also necessary to surround yourself with competent specialized developers to support you in creating your dream mobile application.
Once your app is ready to be put on the woocommerce web design service market, you can follow these 10 Inbound Marketing tips to successfully launch your mobile application .
Establish your roadmap and performance indicators
Your roadmap is nothing more than your roadmap that establishes the direction and framework for the launch of your mobile application. This itinerary establishes the main milestones and objectives to be achieved with their desired start and end dates as well as all notable events in the life of the project. This document can and MUST be shared by absolutely all your internal departments so that the vision is harmonized for all project stakeholders.
In order to establish whether your milestones have been achieved, you will first need to define measurable objectives that you believe validate the success of your app.
Depending on the concept of your mobile application, these performance indicators (KPIs) can be:
the volume of downloads
the number of premium account creations
retention rate (rate of users who return to the app)
the volume of traffic or even the revenue generated.
etc
In short, this exercise allows you to visualize the steps you want to climb in the short, medium and long term. Of course, a regular review of the roadmap and KPIs is wise to ensure that the application is evolving in the right direction.
Create and continuously update your personas
In order to best anticipate the needs of the different segments of your customer base, it is recommended to draw up their semi-fictitious portrait: your personas. Beyond demographic information, it is necessary to identify and understand their real motivations, whether professional or personal: their objectives, their problems, their interests, their purchasing behaviors, etc. It is therefore necessary to achieve a clever mix of quantitative and qualitative data .
Here too, all stakeholders in the project can have vital information to define the characteristics of the personas as closely as possible.
For example, for a company that sells online training, a salesperson can highlight the impatience of a certain type of customer, while a marketer can highlight their high consumption of training with a short and very visual format.
It will therefore be easy to deduce and provide information on this persona's profile that it is preferable to offer them mainly short formats in order to only make recommendations that are relevant to their needs and thus optimize the abandonment rate of this persona who tends to quickly uninstall the app.
This is the number one priority! To do this, you might want to start by downloading and creating the specifications for your app to make sure you start on the best possible basis. It is also necessary to surround yourself with competent specialized developers to support you in creating your dream mobile application.
Once your app is ready to be put on the woocommerce web design service market, you can follow these 10 Inbound Marketing tips to successfully launch your mobile application .
Establish your roadmap and performance indicators
Your roadmap is nothing more than your roadmap that establishes the direction and framework for the launch of your mobile application. This itinerary establishes the main milestones and objectives to be achieved with their desired start and end dates as well as all notable events in the life of the project. This document can and MUST be shared by absolutely all your internal departments so that the vision is harmonized for all project stakeholders.
In order to establish whether your milestones have been achieved, you will first need to define measurable objectives that you believe validate the success of your app.
Depending on the concept of your mobile application, these performance indicators (KPIs) can be:
the volume of downloads
the number of premium account creations
retention rate (rate of users who return to the app)
the volume of traffic or even the revenue generated.
etc
In short, this exercise allows you to visualize the steps you want to climb in the short, medium and long term. Of course, a regular review of the roadmap and KPIs is wise to ensure that the application is evolving in the right direction.
Create and continuously update your personas
In order to best anticipate the needs of the different segments of your customer base, it is recommended to draw up their semi-fictitious portrait: your personas. Beyond demographic information, it is necessary to identify and understand their real motivations, whether professional or personal: their objectives, their problems, their interests, their purchasing behaviors, etc. It is therefore necessary to achieve a clever mix of quantitative and qualitative data .
Here too, all stakeholders in the project can have vital information to define the characteristics of the personas as closely as possible.
For example, for a company that sells online training, a salesperson can highlight the impatience of a certain type of customer, while a marketer can highlight their high consumption of training with a short and very visual format.
It will therefore be easy to deduce and provide information on this persona's profile that it is preferable to offer them mainly short formats in order to only make recommendations that are relevant to their needs and thus optimize the abandonment rate of this persona who tends to quickly uninstall the app.