Post by habiba123820 on Nov 1, 2024 22:52:37 GMT -5
The preheader is the first visible space of your emailing, it is often composed of a link to the mirror page (web copy of the emailing) or an image. However, the Gmail inbox and the iOS mail application display the beginning of the message in the list of received messages, just after the subject. How to adapt your emailing to this display?
Visual preheader
For both of these messaging services, it is important to optimize the beginning of the content of your message to avoid the recipient starting by reading your message with: "If this message is not displayed...".
The goal of this optimization: increase the opening rate!
The subject of the message
It should not exceed 40 characters to be wordpress web design agency readable on all messaging systems. Do not hesitate to shorten it further to make the preheader content more visible.
The image
If your email starts with an image, enter the caption, "alt" tag in the HTML code. With Sarbacane, you do not need to master HTML language to add a caption to your image: you just need to enter the caption text in the image properties:
Visual preheader 2
When this is not provided, the following text will be displayed.
The text
The simplest and most understandable for the recipient, start your message with a catchy sentence.
If your email is commercial, take the opportunity to detail your offer a little more and use the preheader to further encourage opening by going straight to the point.
For the deliverability of the email, it is increasingly difficult to use catchy words in the subject line like "free" or "click", the risk of being considered spam is major. However, antispam filters are generally less restrictive on the content of the message. So use these words in the preheader.
Using the preheader is an additional opportunity to highlight your message and increase your opening rate.
Visual preheader
For both of these messaging services, it is important to optimize the beginning of the content of your message to avoid the recipient starting by reading your message with: "If this message is not displayed...".
The goal of this optimization: increase the opening rate!
The subject of the message
It should not exceed 40 characters to be wordpress web design agency readable on all messaging systems. Do not hesitate to shorten it further to make the preheader content more visible.
The image
If your email starts with an image, enter the caption, "alt" tag in the HTML code. With Sarbacane, you do not need to master HTML language to add a caption to your image: you just need to enter the caption text in the image properties:
Visual preheader 2
When this is not provided, the following text will be displayed.
The text
The simplest and most understandable for the recipient, start your message with a catchy sentence.
If your email is commercial, take the opportunity to detail your offer a little more and use the preheader to further encourage opening by going straight to the point.
For the deliverability of the email, it is increasingly difficult to use catchy words in the subject line like "free" or "click", the risk of being considered spam is major. However, antispam filters are generally less restrictive on the content of the message. So use these words in the preheader.
Using the preheader is an additional opportunity to highlight your message and increase your opening rate.